Marketing Management

Sort options

Managing Marketing in the Hospitality and Tourism Industry (edX)

Aug 23rd 2024
Managing Marketing in the Hospitality and Tourism Industry (edX)
Course Auditing
EdX
HKPolyUx
The Hong Kong Polytechnic University
Categories
Business
Management & Leadership
Effort
Intermediate
5-12 Weeks
5-10 Hours/Week
Languages
English
Chinese
English
Managing Marketing in the Hospitality and Tourism Industry (edX)
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn [...]
International Hospitality Management MicroMasters
Marketing Management
Tourism
Tourism Industry
Hospitality
Hospitality Industry
Strategic Marketing
View more details
Aug 23rd 2024
Course Auditing
EdX
HKPolyUx
The Hong Kong Polytechnic University
Business
Management & Leadership
Intermediate
5-12 Weeks
5-10 Hours/Week
254.00 EUR
English
Chinese
English

Marketing Channel Benefits (Coursera)

May 20th 2024
Marketing Channel Benefits (Coursera)
Course Auditing
Coursera
Emory University
Categories
Marketing & Communication
Effort
Intermediate
4 Weeks
1-4 Hours/Week
Languages
English
English
Marketing Channel Benefits (Coursera)
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This [...]
Marketing Channel Strategy & B2B2C Routes to Market Specialization
Marketing
Marketing Channels
Marketing Management
Coursera Plus
View more details
May 20th 2024
Course Auditing
Coursera
Emory University
Marketing & Communication
Intermediate
4 Weeks
1-4 Hours/Week
42.00 EUR/month
English
English

Marketing Management II (Coursera)

May 20th 2024
Marketing Management II (Coursera)
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Categories
Marketing & Communication
Effort
Mixed
4 Weeks
1-4 Hours/Week
Languages
English
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Arabic
Spanish
Turkish
Vietnamese
Marketing Management II (Coursera)
In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to [...]
Value Chain Management Specialization
Marketing
Marketing Management
Marketing Mix
Pricing Models
Marketing Plan
Writing
Marketing Planning
Pricing Strategy
Consumer Behavior
Coursera Plus
View more details
May 20th 2024
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Marketing & Communication
Mixed
4 Weeks
1-4 Hours/Week
41.00 EUR/month
English
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Arabic
Spanish
Turkish
Vietnamese

Marketing Management I (Coursera)

May 13th 2024
Marketing Management I (Coursera)
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Categories
Management & Leadership
Marketing & Communication
Effort
Intermediate
4 Weeks
1-4 Hours/Week
Languages
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Indonesian
German
French
English
Chinese
Arabic
Marketing Management I (Coursera)
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and [...]
Value Chain Management Specialization
Marketing Management
Marketing Strategy
Marketing
Marketing Mix
Branding
Product Strategy
Coursera Plus
View more details
May 13th 2024
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Management & Leadership
Marketing & Communication
Intermediate
4 Weeks
1-4 Hours/Week
41.00 EUR/month
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Indonesian
German
French
English
Chinese
Arabic

El plan de marketing (Coursera)

May 13th 2024
El plan de marketing (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Management & Leadership
Marketing & Communication
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
Spanish
Spanish
El plan de marketing (Coursera)
¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el [...]
Estrategia de marketing Specialization
Marketing Strategy
Marketing Mix
Strategy
Marketing Management
Marketing Plan
Marketing
View more details
May 13th 2024
Course Auditing
Coursera
IE Business School
Management & Leadership
Marketing & Communication
Beginner
4 Weeks
1-4 Hours/Week
46.00 EUR/month
Spanish
Spanish

Localization for Marketers (FutureLearn)

Feb 13th 2023
Localization for Marketers (FutureLearn)
Course Auditing
FutureLearn
Lokalise Academy
Categories
Business
Effort
2 Weeks
1-4 Hours/Week
Languages
English
Localization for Marketers (FutureLearn)
Enhance your organisation’s growth strategy by learning how to localize your marketing materials for international audiences. Go global with your marketing campaigns. Research has shown that adapting marketing materials to target regions, countries, and cultures can make international campaigns more successful and profitable. On this two-week course led by [...]
Marketing Campaign
Marketing Management
International Strategy
Growth Strategy
Marketing Materials
International Business
International Business Strategy
View more details
Feb 13th 2023
Course Auditing
FutureLearn
Lokalise Academy
Business
2 Weeks
1-4 Hours/Week
64.00 EUR
English

Marketing Essentials (edX)

Self Paced
Marketing Essentials (edX)
Course Auditing
EdX
Indian Institute of Management, Bangalore
IIMBx
Categories
Marketing & Communication
Business
Effort
Beginner
Self-Paced
1-4 Hours/Week
Languages
English
Hindi
English
Marketing Essentials (edX)
Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will [...]
Customer Relationship Management for Marketers Professional Certificate
Customer
Product Lifecycle Management
Marketing Strategy
Positioning
Differentiation
Segmentation
Management
Business
Marketing Management
Marketing
View more details
Self Paced
Course Auditing
EdX
Indian Institute of Management, Bangalore
IIMBx
Marketing & Communication
Business
Beginner
Self-Paced
1-4 Hours/Week
131.00 EUR
English
Hindi
English

Marketing Management (edX)

Self Paced
Marketing Management (edX)
Course Auditing
EdX
Indian Institute of Management, Bangalore
IIMBx
Categories
Management & Leadership
Effort
Intermediate
Self-Paced
1-4 Hours/Week
Languages
English
Hindi
English
Marketing Management (edX)
Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios. According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a [...]
Business Management MicroMasters
Entrepreneurship MicroMasters
Marketing Management
Marketing Mix
Marketing
Segmentation
Marketing Strategy
Targeting
Differentiation
Positioning
View more details
Self Paced
Course Auditing
EdX
Indian Institute of Management, Bangalore
IIMBx
Management & Leadership
Intermediate
Self-Paced
1-4 Hours/Week
135.00 EUR
English
Hindi
English