Branding

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Branding for Differential Advantage with Jagdish Sheth (Coursera)

This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is [...]

Creating Global Brands with Jagdish Sheth (Coursera)

It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other [...]

Estratégia Digital e o Comportamento de Busca do Consumidor (Coursera)

Nossas boas-vindas ao Curso Estratégia Digital e o Comportamento de Busca do Consumidor. Neste curso, você aprenderá sobre as ferramentas que ajudam a organização a compreender como desenvolver e acompanhar o processo de implantação de campanhas on-line. Ao final deste curso, você será capaz de compreender como as estratégias [...]

Fundamentos del Marketing (Coursera)

Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas. [...]

Print and Digital Elements of Design: Branding and User Experience (Coursera)

Graphic design projects can be delivered in either a printed format or a digital format, or both. This course will look at how to work with creative professionals to get the ideal usage out of a design to use in print medium such as logos, brochures and larger printed [...]

Arts and Heritage Management (Coursera)

Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is [...]

Intro to International Marketing (Coursera)

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, [...]

Hospitality Luxury Brand Management (Coursera)

May 13th 2024
Hospitality Luxury Brand Management (Coursera)
Course Auditing
Categories
Effort
Languages
Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century. In this course, you will develop expertise in luxury hospitality brand management through [...]

Personal Branding: Stand Out and Succeed (Coursera)

In Personal Branding: Stand Out and Succeed, you’ll explore how the branding strategies used by top-brands can inform your own personal brand, one that’s authentically you. Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You’ll reflect on your [...]

Building Your Artistic Brand (Coursera)

In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing [...]