Decision Making

"Machine Learning for Marketers" is an advanced course tailored for professionals looking to integrate machine learning into their marketing strategies. This course uniquely focuses on both predictive analytics and decision-making, using supervised learning methods to analyze and forecast customer behavior. Participants will learn to implement advanced machine learning techniques, [...]

To succeed in today’s knowledge intensive organizations managers need to understand how individual differences in personality, learning style and cultural values, group dynamics, organizational culture, and human resource management policies shape employee attitudes and behaviors. This course teaches managers creative problem-solving and ethical decision-making, change management, leadership techniques for [...]

This advanced business analysis course is tailored for experienced professionals looking to deepen their skills in elicitation and requirements analysis. Learners will delve into the intricacies of gathering, documenting, and analyzing requirements, along with mastering advanced techniques such as interviews, use cases, process modeling, and financial analysis. [...]

This course discusses the biases and limitations of the human brain ,strategies to overcome these biases, and critically analyzes data while making decisions and recommendations. Analyzing data effectively and objectively is a long journey and the first step is to be aware of these biases, prejudices and perceptions. [...]

This course embarks on the journey of understanding multicultural marketing's essentials. It elaborates on how culture influences consumer behavior and decision-making, and it explores the roles of multicultural consumer segments, generational and regional subcultures. The course imparts knowledge of various advertising strategies tailored for multicultural markets and discusses concepts [...]

Once we have generated data, we need to answer the research question by performing an appropriate statistical analysis. Engineers and business professionals need to know which test or tests to use. Through this class, you will be able to perform one sample tests for comparison to historical data. You [...]

Life is full of problems. The question is, which problems do you try to solve first and how? Learn powerful decision-making methods and how to cultivate problem-solving skills for a range of issues we all face in the workplace and beyond. In this course, you’ll evaluate your current problem-solving [...]

This is the first of three courses in the Google Business Intelligence Certificate, which will help develop the skills needed to apply for entry-level roles as a business intelligence (BI) professional. People who work in BI help organizations access the right data, use data to help businesses grow and [...]

This course, Narrative Economics, is relatively short and proposes a simple concept: we need to incorporate the contagion of narratives into our economic theory. You can think of narratives as stories that shape public beliefs, which in turn influence our decision making. Understanding how people arrived at certain decisions [...]