Digital Consumer Search and Marketing Specialization

Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.
By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Mobile Marketing
- Pay Per Click (PPC)
- Web Analytics
- Email Marketing.

WHAT YOU WILL LEARN
- Search Engine Optimization (SEO)
- Content Marketing, Social Media Marketing
- Mobile Marketing, Pay Per Click (PPC)
- How digital transformation changed the marketing landscape and consumer experience