Data Science

This course introduces marketing data analytics, focusing on the crucial concepts of correlation and causality. Learners will explore statistical concepts and tools to analyze and interpret marketing data, leading to more informed and impactful marketing strategies.

"Regression Modeling for Marketers" is a specialized course designed to elevate marketing professionals' analytical skills. Focusing on regression analysis, the course enables learners to quantify, explain, and predict marketing outcomes using both simple and multiple linear regression models. This course stands out by not only teaching the creation and [...]

"Machine Learning for Marketers" is an advanced course tailored for professionals looking to integrate machine learning into their marketing strategies. This course uniquely focuses on both predictive analytics and decision-making, using supervised learning methods to analyze and forecast customer behavior. Participants will learn to implement advanced machine learning techniques, [...]

This course introduces the necessary concepts and common techniques for analyzing data. The primary emphasis is on the process of data analysis, including data preparation, descriptive analytics, model training, and result interpretation.

Learn Tableau fundamentals, advanced visualizations, and integration with data science tools. Elevate your skills in creating impactful dashboards. Enroll now for hands-on experience and master the art of data storytelling. Unlock the potential for advanced analytics, exploring correlations and trends within your data. Build interactive dashboards that tell [...]

With the proliferation of connected objects (computers, tablets, watches, etc.), huge masses of data are generated every second. This Big Data has led to the emergence of a data economy, where data is the main source of competitive advantage for companies. In this sense, data and its processing tools [...]

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs. This learning opportunity offers a hands-on experience through ideating, creating, and finalizing a mock advertising campaign using the combined strengths [...]

Upon completing the this course, learners will have established a robust foundation in AI principles and hands-on proficiency with AI tools and APIs. They will learn the art of crafting and manipulating AI models, enabling them to integrate AI into applications with confidence. This course stands out by offering [...]

This course offers an advanced journey into the realm of AI engineering, focusing on the creation, utilization, and management of embeddings in vector databases. Learners will begin by grasping the concept of embeddings and their pivotal role in AI's interpretative processes. The course progresses through practical exercises on setting [...]

In today's data-driven world, the ability to transform complex information into compelling narratives is essential. This course equips you with the principles and techniques of storytelling, coupled with data visualization skills, to craft captivating stories that engage and influence diverse audiences. [...]