Game Developers and Esports Organizations (Coursera)

Esports, just like traditional sports, have their own professional organizations. These organizations strive to become successful businesses that win, make a profit, take care of their professional players, and attract a large audience. We will explore the factors that contribute to an Esports organization’s success, including branding, positioning, structuring the organization and funding sources.

Course 1 of 4 in the Esports Specialization.

Syllabus

WEEK 1

Game Developers and their Esports

Before you can have an Esport, there must be a video game to play and a game developer to design it. This week is dedicated to discussing game developers and their relationship with their respective Esport. I also created some content for you to get a better idea of what qualities a video game needs to have to be a successful Esport and the competition structure of a variety of esport genres.

WEEK 2

Esports Organizations

Just like sports have professional teams, Esports also have their own professional organizations. The goal of these organizations is to become a successful business that not only tries to win, but takes care of its professional players while at the same time trying to create a brand identity that the audience can relate to. We'll be covering what goes into making an Esports organization successful, which includes branding, structuring the organization, funding sources, and more.